Our Mission
Why ABM?
ABM for Good is dedicated to helping nonprofit organizations leverage the power of Account-Based Marketing (ABM) to grow their organizations and achieve their fullest potential.
As a collective of experienced marketing and business professionals, our sole focus is helping nonprofit organizations to increase their investment, impact, and influence to address challenges in civic engagement, community development, and sustainability.
Account-Based Marketing has been a powerful and successful approach in the B2B world for more than 20 years, helping companies develop and strengthen their reputations, relationships, and revenue with their most important clients and prospects. We see great opportunity to bring this proven approach into the nonprofit sector to help organizations advance their missions and programs.
Many nonprofits struggle to build awareness and interest in their cause and develop sustainable sources of revenue. By applying the proven principles and practices of ABM, ABM for Good can help nonprofits build and strengthen high-value relationships that increase advocacy, create transformative partnerships, and secure sustainable resources with their most valuable donors and partners.
Our Recent Projects
Build Change
Our partnership aims to accelerate Build Change’s efforts to expand strategic corporate partnerships and drive greater innovation and impact through resilient housing solutions worldwide.
Hopkinton Center for the Arts
We are exploring how best to adapt an ABM approach to their push for additional corporate sponsors and partners.
Our Co-Founders
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Rob Leavitt
Co-founder and CEO
Recently retired marketing strategist, advisor, and educator now helping nonprofits leverage Account-Based Marketing (ABM) for greater impact. Brings extensive expertise in ABM, brand strategy, and executive engagement, with a strong foundation in nonprofit, university, and tech sectors. Connect on LinkedIn
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Keith Pranghofer
Co-founder and Strategic Advisor
Keith is a customer success pioneer and account-based marketer, he brings a passion for creating customer-centered experiences that drive loyalty and measurable business results. With experience spanning corporate, nonprofit, and global markets. Connect on LinkedIn
Meet Our Team
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Lauren Sallata
Strategic Advisor
Lauren is a proven CMO known for driving B2B Enterprise Growth for Fortune 500 large-cap cpmpanies. She is fluent in Brand, Communications, Demand Generation, Performance Marketing, MarTech and Account-Based-Marketing. You can catch Lauren running a side gig as a roadie/publicist/merch manager/web master for her son, a nationally-recognized musician. Connect on LinkedIn
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Robin Tobin
Strategic Advisor
Robin is a pioneer account-based marketing (ABM), she has a focus on engagement as the driver of growth and ROI in both B2B and B2C. At Adobe, she co-led the transformation to account-based engagement (ABE), growing strategic account pipeline influence from $32M to $1.14B in six years. Connect on LinkedIn
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Dave Munn
Strategic Advisor
Dave is a well-recognized thought leader in B2B services and solutions marketing. For 27 years, he has led the way in defining, documenting, and inspiring marketing excellence with the Growth Hub global membership community. Dave helped pioneer the discipline of Account-Based Marketing (ABM) in the early 2000s and is co-author of the book, A Practitioner’s Guide to ABM: Accelerating Growth in Strategic Accounts. Connect on LinkedIn
