ABM for Good™, launched in January 2025 to bring the power of Account-Based Marketing (ABM) to mission-driven non-profit organizations, announced today that it has selected Build Change for its first project. The partnership aims to accelerate Build Change’s efforts to expand strategic corporate partnerships and drive greater innovation and impact through resilient housing solutions worldwide.

A huge thank you to everyone who raised hands in support of our new volunteer hashtag#ABM initiative to Mobilize Account-Based Marketing for a Better Tomorrow. We’re still very early in developing hashtag#ABMforGood™ but are moving ahead with three main initiatives and preparing for a fourth.

Introducing ABM for Good™ - Mobilizing Account-Based Marketing for a Better Tomorrow. What if we could apply the incredible knowledge, experience, and capabilities we’ve developed over the last two decades of hashtag#ABM to help solve some of our most important social and community challenges?