The latest news, notes, and comment
Let AI Do the Heavy Lifting: Outside-In Messaging for Nonprofit ABM
Nonprofit organizations embracing Account-Based Marketing are moving away from broad, transactional outreach and toward a structured, disciplined process of engagement with best-fit donors, sponsors, and partners. AI can dramatically accelerate every stage of that process to help nonprofits build the right relationships, but first nonprofit organizations must learn how to use AI to truly listen to corporate prospects and build the outside-in messaging that is a foundational to ABM.
Volunteer Spotlight: Dave Munn
Dave Munn, former CEO of ITSMA and Partner - Momentum ITSMA, shares his reasons for joining the board of ABM for Good.
Volunteer Spotlight: Jessica Tripoli
Jessica Tripoli, ABM-er and ABM for Good volunteer, offers her perspective on how to take a proven B2B marketing approach and apply it to nonprofits.
Why ABM for Good? Keith’s perspective
Co-founder Keith Pranghofer shares his perspective on why ABM for Good is so important, and potentially valuable, for nonprofit organizations.
Rethinking corporate-nonprofit partnerships: New ABM for Good study
As political and economic uncertainty continues to weigh on business and social priorities, many nonprofits and corporations are rethinking what types of partnership can be most effective.
ABM for Good™ Launches First Project with Build Change
ABM for Good™, launched in January 2025 to bring the power of Account-Based Marketing (ABM) to mission-driven non-profit organizations, announced today that it has selected Build Change for its first project. The partnership aims to accelerate Build Change’s efforts to expand strategic corporate partnerships and drive greater innovation and impact through resilient housing solutions worldwide.
A Quick Update on Our Progress to Date
A huge thank you to everyone who raised hands in support of our new volunteer hashtag#ABM initiative to Mobilize Account-Based Marketing for a Better Tomorrow. We’re still very early in developing hashtag#ABMforGood™ but are moving ahead with three main initiatives and preparing for a fourth.
Introducing ABM for Good™
Introducing ABM for Good™ - Mobilizing Account-Based Marketing for a Better Tomorrow. What if we could apply the incredible knowledge, experience, and capabilities we’ve developed over the last two decades of hashtag#ABM to help solve some of our most important social and community challenges?