Nonprofit Guide to ABM, Client Update, Lessons on Leadership, and Other News
Welcome to Our
Summer 2026 Newsletter
In this issue:
Nonprofit Guide to ABM: Winning High-Value Corporate Partners
Connecting Nonprofits to Corporate Purpose
Program Update: More in Common
Leadership Lessons from Corporate to Campsite
What we’re tracking: The State of Corporate Purpose 2026 and From Transactional Giving to True Partnership
Interested in volunteering with ABM for Good? Let us know how you’d like to help.
Rob Leavitt
President and CEO, ABM for Good
New to ABM for Good? Subscribe for regular updates here!
Photo by Markus Winkler on Unsplash
Nonprofit Guide to ABM: Winning High-Value Corporate Partners
Nonprofits can scale corporate relationships by adopting Account-Based Marketing (ABM), a strategy traditionally used in B2B enterprise marketing. This recap of a webinar hosted by Compass Pro Bono outlines a simple four-step model to help nonprofit organizations implement ABM to help grow corporate partnerships.
Check out the guide.
Photo by Claudio Schwarz on Unsplash
Connecting Nonprofits to Corporate Purpose
A summary of the Benevity Impact Labs State of Corporate Purpose 2026 and the intersection with qualitative research ABM for Good is conducting to build corporate-nonprofit partnerships.
Client Update: More in Common
ABM for Good recently completed a pro bono consulting project with More in Common.
Leadership Lessons from Corporate to Campsite
Dave Munn, former CEO of ITSMA and current board member at ABM for Good and Appalachian Mountain Club, shares leadership lessons that are applicable to both corporate and nonprofit organizations.
Learn more about Dave’s leadership experiences.
What We’re Tracking
Research and insights shaping our work from the worlds of nonprofit development, corporate social impact, and marketing.
The report from Benevity Impact Labs offers a holistic view of corporate giving in 2026.
Podcast on the evolution of corporate responsibility and corporate giving.
If you’re not already subscribed, please sign up here.
Let’s talk!
Rob Leavitt
President and CEO
rob@abmforgood.org