The latest news, notes, and comment
ABM in Action at Hopkinton Center for the Arts
A little more than a year ago, ABM for Good began working with the Hopkinton (MA) Center for the Arts. The objective was to outline a practical, structured approach that emphasized proactive outreach to the highest-potential sponsors. Through a half-day workshop and followup, the ABM for Good team provided tools and examples for HCA to put in place a six-step process that supports a more focused, efficient, and effective approach.
Evolving our Strategy, The Rising Bar on Sustainability, Women’s Money Matters, and More…
In this issue:
Compass Connect Conversations June 18
AI-driven clustering changes nonprofit ABM
Case Study: AI can find the hidden network
Coffee Watch sees the potential in ABM
Volunteer Spotlight on … You!!
What we’re tracking: AI overwhelm and AI assistance steal the headlines
Corporate-Nonprofit Partnerships on Sustainability: The Bar Keeps Rising
The World Economic Forum’s first Chief Sustainability Officers’ Outlook report shows that sustainability continues to move deeper into business planning and operations, which provides both opportunities and challenges for Nonprofit leaders who seek to strengthen relationships with corporate partners. ABM principles can help overcome some of the hurdles.
New Project: Women’s Money Matters
ABM for Good announces a new pro bono consulting project with Women’s Money Matters (WMM), a Massachusetts-based organization that has helped women and girls facing financial and systemic barriers build financial wellness, confidence, and security since 2009.
Evolving our Strategy to Create Greater Impact
During the past two months, ABM for Good has taken a strategic pause to evaluate its mission, prioritize core initiatives, and optimize its advisory methodology to support sustainable long-term growth. Looking ahead, we’re now beginning to test a second phase approach, including a more fully AI-integrated methodology guided by the team’s ABM expertise and experience.
Nonprofit Guide to ABM, Client Update, Lessons on Leadership, and Other News
In this issue:
Compass Connect Conversations June 18
AI-driven clustering changes nonprofit ABM
Case Study: AI can find the hidden network
Coffee Watch sees the potential in ABM
Volunteer Spotlight on … You!!
What we’re tracking: AI overwhelm and AI assistance steal the headlines
Leadership Lessons from Corporate to Campsite
Dave Munn, former CEO of ITSMA and current board member at ABM for Good, shares leadership lessons that are applicable to both corporate and nonprofit organizations.
Client Update: More in Common
ABM for Good completed a pro bono consulting project with More in Common, an international nonprofit with a mission to “understand the forces driving us apart and find common ground to tackle our most pressing challenges.” As a result of the project More in Common can develop a compelling case for corporate support.
Connecting Nonprofits to Corporate Purpose
A brief summary of the Benevity Impact Labs State of Corporate Purpose 2026 and the intersection with qualitative research ABM for Good is conducting to build corporate-nonprofit partnerships.
My “Why”: Appalachian Mountain Club
Dave Munn, former CEO of ITSMA and current board member at ABM for Good, is passionate about his work with Three Mile Island, part of the Appalachian Mountain Club system. Find out why.
Nonprofit Guide to ABM: Winning High-Value Corporate Partners
Nonprofits can scale corporate relationships by adopting Account-Based Marketing (ABM), a strategy traditionally used in B2B enterprise marketing. This recap of a webinar hosted by Compass Pro Bono outlines a simple four-step model to help nonprofit organizations implement ABM to help grow corporate partnerships.
Nonprofit Spotlight: Coffee Watch
Traditionally used by enterprise businesses to drive commercial revenue, the core ABM principles of precision targeting and shared value creation hold immense potential for nonprofit organizations like global watchdog Coffee Watch.
Case Study: Finding the Hidden Network
This case study outlines how ABM for Good used AI on two projects to create target lists of organizations whose actual strategic priorities, not just their public CSR language, created a genuine reason to engage with the client's mission.
My “Why”: Independent Journalism
Rob Leavitt, President and CEO of ABM for Good, supports independent journalism whenever he can. Find out why.
Rethinking corporate-nonprofit partnerships: New ABM for Good study
As political and economic uncertainty continues to weigh on business and social priorities, many nonprofits and corporations are rethinking what types of partnership can be most effective.