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Connecting Nonprofits to Corporate Purpose
A brief summary of the Benevity Impact Labs State of Corporate Purpose 2026 and the intersection with qualitative research ABM for Good is conducting to build corporate-nonprofit partnerships.
My “Why”: Appalachian Mountain Club
Dave Munn, former CEO of ITSMA and current board member at ABM for Good, is passionate about his work with Three Mile Island, part of the Appalachian Mountain Club system. Find out why.
Nonprofit Guide to ABM: Winning High-Value Corporate Partners
Nonprofits can scale corporate relationships by adopting Account-Based Marketing (ABM), a strategy traditionally used in B2B enterprise marketing. This recap of a webinar hosted by Compass Pro Bono outlines a simple four-step model to help nonprofit organizations implement ABM to help grow corporate partnerships.
Nonprofit Spotlight: Coffee Watch
Traditionally used by enterprise businesses to drive commercial revenue, the core ABM principles of precision targeting and shared value creation hold immense potential for nonprofit organizations like global watchdog Coffee Watch.
Case Study: Finding the Hidden Network
This case study outlines how ABM for Good used AI on two projects to create target lists of organizations whose actual strategic priorities, not just their public CSR language, created a genuine reason to engage with the client's mission.
My “Why”: Independent Journalism
Rob Leavitt, President and CEO of ABM for Good, supports independent journalism whenever he can. Find out why.
Rethinking corporate-nonprofit partnerships: New ABM for Good study
As political and economic uncertainty continues to weigh on business and social priorities, many nonprofits and corporations are rethinking what types of partnership can be most effective.