Mobilizing
Account-Based Marketing
for a better tomorrow
Pro bono consulting and support to help nonprofits scale impact in community development, civic engagement, and sustainability
Pro bono marketing expertise to address critical global challenges
ABM for Good™ connects the knowledge, experience, and capabilities of seasoned marketing professionals with visionary nonprofit organizations to grow investment, impact, and influence.
Leveraging the power of Account-Based Marketing, ABM for Good provides practical expertise to help nonprofits build and strengthen high-value relationships that increase advocacy, transform partnerships, and secure sustainable resources.
“As Openlands and our board come out of a period of very intensive work, we’re stepping back and seeing more clearly just how much you’ve done to advance our corporate strategy. It’s remarkable. This is a capability we’ve needed for a long time, and your partnership has moved us forward in a substantial way.”
Michael Davidson, President & CEO, Openlands
Latest news from the blog
Inspired and motivated: March newsletter
Project news and notes, May 13 briefing, volunteer spotlight, opportunities to get involved, and what we’re tracking in corporate volunteerism and philanthropy.
Volunteer spotlight: Jessica Tripoli
Veteran ABM-er and ABM for Good volunteer Jessica Tripoli shares her thoughts on adapting ABM for the nonprofit sector.
Using ABM to help nonprofits grow
Anne Gynn sat recently with Rob Leavitt to get a primer on the organization and understand how this long-proven strategy can be applied successfully to the nonprofit world.
Our Story
B2B marketing veterans Rob Leavitt and Keith Pranghofer founded ABM for Good in 2025 to bring the benefits of Account-Based Marketing to the nonprofit sector. Leveraging their expertise and experience in strategic marketing, business, nonprofits, and partnerships, they are mobilizing a network of experienced professionals to volunteer their Account-Based Marketing skills to nonprofit organizations in need.
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Marketing strategist, advisor, and educator working to mobilize ABM for a better tomorrow.
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People create lasting memories from their experiences. I pride myself on ensuring they are delighted by them.
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