Mobilizing Account-Based
Marketing for a better tomorrow
Pro bono consulting and support to help nonprofits scale impact in community development, civic engagement, and sustainability
Case Study: Finding the Hidden Network
ABM for Good used AI on two projects to create target lists of organizations whose strategic priorities created a genuine reason to engage with each client's mission.
Pro bono marketing expertise to address critical global challenges
ABM for Good™ connects the knowledge, experience, and capabilities of seasoned marketing professionals with visionary nonprofit organizations to grow investment, impact, and influence.
Leveraging the power of Account-Based Marketing, ABM for Good provides practical expertise to help nonprofits build and strengthen high-value relationships that increase advocacy, transform partnerships, and secure sustainable resources.
“As Openlands and our board come out of a period of very intensive work, we’re stepping back and seeing more clearly just how much you’ve done to advance our corporate strategy. It’s remarkable. This is a capability we’ve needed for a long time, and your partnership has moved us forward in a substantial way.”
Michael Davidson, President & CEO, Openlands
Latest news
Connecting Nonprofits to Corporate Purpose
A summary of the Benevity Impact Labs State of Corporate Purpose 2026 and the intersection with ABM for Good research.
Nonprofit Guide to ABM: Winning high-value corporate partners (toolkit)
Four-step model, guide, and AI prompts to help nonprofit organizations implement ABM and grow corporate support.
Our Story
B2B marketing veterans Rob Leavitt and Keith Pranghofer founded ABM for Good in 2025 to bring the benefits of Account-Based Marketing to the nonprofit sector. Leveraging their expertise and experience in strategic marketing, business, nonprofits, and partnerships, they are mobilizing a network of experienced professionals to volunteer their Account-Based Marketing skills to nonprofit organizations in need.
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Marketing strategist, advisor, and educator working to mobilize ABM for a better tomorrow.
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People create lasting memories from their experiences. I pride myself on ensuring they are delighted by them.
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