Mobilizing Account-Based
Marketing for a better tomorrow
Pro bono consulting and support to help nonprofits scale impact in community development, civic engagement, and sustainability
Nonprofit Guide to ABM:
Winning High-Value Corporate Partners
In a Compass Pro Bono webinar, Rob Leavitt outlined a four-step model to help nonprofit organizations implement ABM to grow corporate partnerships.
Pro bono marketing expertise to address critical global challenges
ABM for Good™ connects the knowledge, experience, and capabilities of seasoned marketing professionals with visionary nonprofit organizations to grow investment, impact, and influence.
Leveraging the power of Account-Based Marketing, ABM for Good provides practical expertise to help nonprofits build and strengthen high-value relationships that increase advocacy, transform partnerships, and secure sustainable resources.
“As Openlands and our board come out of a period of very intensive work, we’re stepping back and seeing more clearly just how much you’ve done to advance our corporate strategy. It’s remarkable. This is a capability we’ve needed for a long time, and your partnership has moved us forward in a substantial way.”
Michael Davidson, President & CEO, Openlands
Latest news
Nonprofit Guide to ABM: Winning high-value corporate partners (toolkit)
Four-step model, guide, and AI prompts to help nonprofit organizations implement ABM and grow corporate support.
June ABM for Good newsletter: The AI issue
From prospects to partners, AI case study, Coffee Watch spotlight, Volunteer Spotlight, and AI in the news.
From prospect to partner
How AI-driven clustering changes nonprofit ABM. Third in our series on using AI with ABM to strengthen corporate-nonprofit partners.
Our Story
B2B marketing veterans Rob Leavitt and Keith Pranghofer founded ABM for Good in 2025 to bring the benefits of Account-Based Marketing to the nonprofit sector. Leveraging their expertise and experience in strategic marketing, business, nonprofits, and partnerships, they are mobilizing a network of experienced professionals to volunteer their Account-Based Marketing skills to nonprofit organizations in need.
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Marketing strategist, advisor, and educator working to mobilize ABM for a better tomorrow.
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People create lasting memories from their experiences. I pride myself on ensuring they are delighted by them.
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