Volunteer Spotlight: Jessica Tripoli

Jessica Tripoli, an experienced ABM practitioner, has volunteered with ABM for Good since August 2025.

The ABM approach includes focusing on:

• The right accounts in the corporate world and the right sponsors and partners in the non-profit world

• Conducting research to understand what these accounts care about, what their needs are, what their challenges are, and their priorities and initiatives

• Building target value propositions and narratives that will resonate

• Crafting engagement strategies that will enable us to effectively reach those those stakeholders

• Measuring and evaluating success

The fundamentals are applicable and really imperative in both the business world and the non-profit sector.

That’s where I see real opportunity for ABM in the non-profit world. We're taking these proven account-based marketing principles that we've seen in B2B and adapting them to help non-profits achieve what matters most to them: strengthening partnerships, securing the resources they need, and expanding their impact and influence in the communities they serve.