The latest news, notes, and comment
ABM in Action at Hopkinton Center for the Arts
A little more than a year ago, ABM for Good began working with the Hopkinton (MA) Center for the Arts. The objective was to outline a practical, structured approach that emphasized proactive outreach to the highest-potential sponsors. Through a half-day workshop and followup, the ABM for Good team provided tools and examples for HCA to put in place a six-step process that supports a more focused, efficient, and effective approach.
Evolving our Strategy, The Rising Bar on Sustainability, Women’s Money Matters, and More…
In this issue:
Compass Connect Conversations June 18
AI-driven clustering changes nonprofit ABM
Case Study: AI can find the hidden network
Coffee Watch sees the potential in ABM
Volunteer Spotlight on … You!!
What we’re tracking: AI overwhelm and AI assistance steal the headlines
New Project: Women’s Money Matters
ABM for Good announces a new pro bono consulting project with Women’s Money Matters (WMM), a Massachusetts-based organization that has helped women and girls facing financial and systemic barriers build financial wellness, confidence, and security since 2009.
Evolving our Strategy to Create Greater Impact
During the past two months, ABM for Good has taken a strategic pause to evaluate its mission, prioritize core initiatives, and optimize its advisory methodology to support sustainable long-term growth. Looking ahead, we’re now beginning to test a second phase approach, including a more fully AI-integrated methodology guided by the team’s ABM expertise and experience.
Nonprofit Guide to ABM, Client Update, Lessons on Leadership, and Other News
In this issue:
Compass Connect Conversations June 18
AI-driven clustering changes nonprofit ABM
Case Study: AI can find the hidden network
Coffee Watch sees the potential in ABM
Volunteer Spotlight on … You!!
What we’re tracking: AI overwhelm and AI assistance steal the headlines
Client Update: More in Common
ABM for Good completed a pro bono consulting project with More in Common, an international nonprofit with a mission to “understand the forces driving us apart and find common ground to tackle our most pressing challenges.” As a result of the project More in Common can develop a compelling case for corporate support.
Nonprofit Guide to ABM: Winning High-Value Corporate Partners
Nonprofits can scale corporate relationships by adopting Account-Based Marketing (ABM), a strategy traditionally used in B2B enterprise marketing. This recap of a webinar hosted by Compass Pro Bono outlines a simple four-step model to help nonprofit organizations implement ABM to help grow corporate partnerships.
From Prospect to Partner, An AI Case Study, Coffee Watch, and Other News
In this issue:
Compass Connect Conversations June 18
AI-driven clustering changes nonprofit ABM
Case Study: AI can find the hidden network
Coffee Watch sees the potential in ABM
Volunteer Spotlight on … You!!
What we’re tracking: AI overwhelm and AI assistance steal the headlines
Volunteer Spotlight: You!
Rob Leavitt, ABM for Good CEO and president, outlines the skills needed to help nonprofits grow through long-term partnerships.
AI for ABM Messaging, More in Common, and Other News: May Newsletter
In this issue:
Get a guide on using AI for ABM messaging
Learn how we’re helping More in Common
Meet Jeannie Brown, volunteer
Explore Gen Z philanthropy and how two nonprofits merged to scale impact
Find an opportunity to join ABM for Good
Volunteer Spotlight: Jeannie Brown
Jeannie Brown, ABM for Good volunteer, connects her volunteer work with ABM for Good with the 3Rs of ABM: reputation, relationships, and revenue.
Let AI Do the Heavy Lifting: Outside-In Messaging for Nonprofit ABM
Nonprofit organizations embracing Account-Based Marketing are moving away from broad, transactional outreach and toward a structured, disciplined process of engagement with best-fit donors, sponsors, and partners. AI can dramatically accelerate every stage of that process to help nonprofits build the right relationships, but first nonprofit organizations must learn how to use AI to truly listen to corporate prospects and build the outside-in messaging that is a foundational to ABM.
Volunteer Spotlight: Dave Munn
Dave Munn, former CEO of ITSMA and Partner - Momentum ITSMA, shares his reasons for joining the board of ABM for Good.
Volunteer Spotlight: Jessica Tripoli
Jessica Tripoli, ABM-er and ABM for Good volunteer, offers her perspective on how to take a proven B2B marketing approach and apply it to nonprofits.
Why ABM for Good? Keith’s perspective
Co-founder Keith Pranghofer shares his perspective on why ABM for Good is so important, and potentially valuable, for nonprofit organizations.
Rethinking corporate-nonprofit partnerships: New ABM for Good study
As political and economic uncertainty continues to weigh on business and social priorities, many nonprofits and corporations are rethinking what types of partnership can be most effective.