Volunteer Spotlight: Jeannie Brown

Jeannie Brown, a marketing veteran who specializes in content strategy and thought leadership, shares her reasons for volunteering with ABM for Good.

Jeannie takes the three pillars of ABM — reputation, relationships, and revenue — and applies them to her experience volunteering with ABM for Good.

Reputation

Reputation is about what can I do and how can I share my experience. What is my reputation? I've been in marketing and communications for a long time and my roles have spanned almost everything from internal Communications to PR to thought leadership, and I've really had a wide scope of responsibilities.

When I look back at my career, the places I've worked, the projects I've worked on, I’ve been fortunate to work with a lot of teams that  have been doing new, innovative things. Building skills has always been critical to my career and also learning is really important to me.

Today, I'm at an inflection point in my career. Giving my time to ABM for Good is allowing me to continue to build skills in areas where I surprisingly have not had much experience over the past few decades.

One is directly working on marketing for non-profits. While I've been on boards for various nonprofit organizations or volunteered as just a worker bee, ABM for Good is enabling me to learn marketing from a different angle. 

It's also allowing me to make decisions on strategy while rolling up my sleeves and doing the work. 

And if you’ve seen any of our recent newsletters, it’s really helping me build my skills and my reputation as a marketer who is learning how to leverage AI in a strategic way.

Relationships

The opportunity to work with Rob Leavitt, Dave Munn, Julie Schwartz, Keith Praghoffer, Jessica Tripoli, Lauren Salata, Robin Tobin … I could go on and on … is why I’m here. Everyone involved in ABM for Good is not only excellent professionally but just a genuinely good person. It’s the best of the best coming in every day with energy, excitement, and new ideas.

Revenue

To call this “revenue” might be a stretch, but I’d like break this down to what you give and what you get. The IMPACT we can make on some of the organizations we’re working with, to enable them in turn to make an impact on community, climate, civic engagement – it’s like ripples in a pond.

At the end of our journey on this blue orb, I really believe that what matters is who we impact positively, what e leave behind, and how we pay it forward.

That’s how I look at revenue, and that’s why I’m excited to be part of ABM for good and why I’d love for others to join me.