The latest news, notes, and comment

Volunteer Spotlight: You!
Jeanne Brown Jeanne Brown

Volunteer Spotlight: You!

Rob Leavitt, ABM for Good CEO and president, outlines the skills needed to help nonprofits grow through long-term partnerships.

Read More
Nonprofit Spotlight:   Coffee Watch
Rob Leavitt Rob Leavitt

Nonprofit Spotlight: Coffee Watch

Traditionally used by enterprise businesses to drive commercial revenue, the core ABM principles of precision targeting and shared value creation hold immense potential for nonprofit organizations like global watchdog Coffee Watch.

Read More
Case Study: Finding the Hidden Network
Jeanne Brown Jeanne Brown

Case Study: Finding the Hidden Network

This case study outlines how ABM for Good used AI on two projects to create target lists of organizations whose actual strategic priorities, not just their public CSR language, created a genuine reason to engage with the client's mission.

Read More
Volunteer Spotlight: Jeannie Brown
Rob Leavitt Rob Leavitt

Volunteer Spotlight: Jeannie Brown

Jeannie Brown, ABM for Good volunteer, connects her volunteer work with ABM for Good with the 3Rs of ABM: reputation, relationships, and revenue.

Read More
Let AI Do the Heavy Lifting: Outside-In Messaging for Nonprofit ABM
Rob Leavitt Rob Leavitt

Let AI Do the Heavy Lifting: Outside-In Messaging for Nonprofit ABM

Nonprofit organizations embracing Account-Based Marketing are moving away from broad, transactional outreach and toward a structured, disciplined process of engagement with best-fit donors, sponsors, and partners. AI can dramatically accelerate every stage of that process to help nonprofits build the right relationships, but first nonprofit organizations must learn how to use AI to truly listen to corporate prospects and build the outside-in messaging that is a foundational to ABM.

Read More