Jeanne Brown 10/12/26 Jeanne Brown 10/12/26

ABM in Action at Hopkinton Center for the Arts

A little more than a year ago, ABM for Good began working with the Hopkinton (MA) Center for the Arts. The objective was to outline a practical, structured approach that emphasized proactive outreach to the highest-potential sponsors. Through a half-day workshop and followup, the ABM for Good team provided tools and examples for HCA to put in place a six-step process that supports a more focused, efficient, and effective approach.

Jeanne Brown 9/25/26 Jeanne Brown 9/25/26

Evolving our Strategy, The Rising Bar on Sustainability, Women’s Money Matters, and More…

In this issue:

Compass Connect Conversations June 18
AI-driven clustering changes nonprofit ABM
Case Study: AI can find the hidden network
Coffee Watch sees the potential in ABM
Volunteer Spotlight on … You!!
What we’re tracking: AI overwhelm and AI assistance steal the headlines

Rob Leavitt 9/25/26 Rob Leavitt 9/25/26

Corporate-Nonprofit Partnerships on Sustainability: The Bar Keeps Rising

The World Economic Forum’s first Chief Sustainability Officers’ Outlook report shows that sustainability continues to move deeper into business planning and operations, which provides both opportunities and challenges for Nonprofit leaders who seek to strengthen relationships with corporate partners. ABM principles can help overcome some of the hurdles.

Jeanne Brown 9/23/26 Jeanne Brown 9/23/26

Evolving our Strategy to Create Greater Impact

During the past two months, ABM for Good has taken a strategic pause to evaluate its mission, prioritize core initiatives, and optimize its advisory methodology to support sustainable long-term growth. Looking ahead, we’re now beginning to test a second phase approach, including a more fully AI-integrated methodology guided by the team’s ABM expertise and experience.

Jeanne Brown 8/6/26 Jeanne Brown 8/6/26

Nonprofit Guide to ABM, Client Update, Lessons on Leadership, and Other News

In this issue:

Compass Connect Conversations June 18
AI-driven clustering changes nonprofit ABM
Case Study: AI can find the hidden network
Coffee Watch sees the potential in ABM
Volunteer Spotlight on … You!!
What we’re tracking: AI overwhelm and AI assistance steal the headlines

Jeanne Brown 8/5/26 Jeanne Brown 8/5/26

Leadership Lessons from Corporate to Campsite

Dave Munn, former CEO of ITSMA and current board member at ABM for Good, shares leadership lessons that are applicable to both corporate and nonprofit organizations.

Rob Leavitt 8/5/26 Rob Leavitt 8/5/26

Client Update: More in Common

ABM for Good completed a pro bono consulting project with More in Common, an international nonprofit with a mission to “understand the forces driving us apart and find common ground to tackle our most pressing challenges.” As a result of the project More in Common can develop a compelling case for corporate support.

Jeanne Brown 7/26/26 Jeanne Brown 7/26/26

Connecting Nonprofits to Corporate Purpose

A brief summary of the Benevity Impact Labs State of Corporate Purpose 2026 and the intersection with qualitative research ABM for Good is conducting to build corporate-nonprofit partnerships.

Jeanne Brown 6/26/26 Jeanne Brown 6/26/26

Nonprofit Guide to ABM: Winning High-Value Corporate Partners

Nonprofits can scale corporate relationships by adopting Account-Based Marketing (ABM), a strategy traditionally used in B2B enterprise marketing. This recap of a webinar hosted by Compass Pro Bono outlines a simple four-step model to help nonprofit organizations implement ABM to help grow corporate partnerships.

Jeanne Brown 6/16/26 Jeanne Brown 6/16/26

From Prospect to Partner, An AI Case Study, Coffee Watch, and Other News

In this issue:

Compass Connect Conversations June 18
AI-driven clustering changes nonprofit ABM
Case Study: AI can find the hidden network
Coffee Watch sees the potential in ABM
Volunteer Spotlight on … You!!
What we’re tracking: AI overwhelm and AI assistance steal the headlines

Jeanne Brown 6/16/26 Jeanne Brown 6/16/26

Volunteer Spotlight: You!

Rob Leavitt, ABM for Good CEO and president, outlines the skills needed to help nonprofits grow through long-term partnerships.

Marlowe Fenne 6/15/26 Marlowe Fenne 6/15/26

From Prospect to Partner: How AI-Driven Clustering Changes Nonprofit ABM

Rob Leavitt 6/15/26 Rob Leavitt 6/15/26

Nonprofit Spotlight: Coffee Watch

Traditionally used by enterprise businesses to drive commercial revenue, the core ABM principles of precision targeting and shared value creation hold immense potential for nonprofit organizations like global watchdog Coffee Watch.

Jeanne Brown 6/15/26 Jeanne Brown 6/15/26

Case Study: Finding the Hidden Network

This case study outlines how ABM for Good used AI on two projects to create target lists of organizations whose actual strategic priorities, not just their public CSR language, created a genuine reason to engage with the client's mission.

Rob Leavitt 5/12/26 Rob Leavitt 5/12/26

AI for ABM Messaging, More in Common, and Other News: May Newsletter

In this issue:

Get a guide on using AI for ABM messaging
Learn how we’re helping More in Common
Meet Jeannie Brown, volunteer
Explore Gen Z philanthropy and how two nonprofits merged to scale impact
Find an opportunity to join ABM for Good

Rob Leavitt 5/11/26 Rob Leavitt 5/11/26

Volunteer Spotlight: Jeannie Brown

Jeannie Brown, ABM for Good volunteer, connects her volunteer work with ABM for Good with the 3Rs of ABM: reputation, relationships, and revenue.

Rob Leavitt 5/5/26 Rob Leavitt 5/5/26

Let AI Do the Heavy Lifting: Outside-In Messaging for Nonprofit ABM

Nonprofit organizations embracing Account-Based Marketing are moving away from broad, transactional outreach and toward a structured, disciplined process of engagement with best-fit donors, sponsors, and partners. AI can dramatically accelerate every stage of that process to help nonprofits build the right relationships, but first nonprofit organizations must learn how to use AI to truly listen to corporate prospects and build the outside-in messaging that is a foundational to ABM.