Volunteer Spotlight: You!
Rob Leavitt, President and CEO of ABM for Good, outlines the skills needed to help nonprofits grow through long-term partnerships.
Do You Need to Be an ABM Expert to Volunteer?
At ABM for Good, we are often asked: "Do I need to be an account-based marketing (ABM) specialist to help?" It is a fair question, especially given our name, but the short answer is no.
The longer answer is: While ABM experience is central to the projects we deliver for our nonprofit partners, growing the organization and its mission requires a diverse range of skills in addition to ABM expertise.
Many Ways to Contribute
We are building a community of experts who can support the growth of the nonprofit world in various capacities. Whether your background is in corporate marketing or social impact, there is likely a place for your talents.
Key areas where we need support include:
Diverse Marketing Skills: If you excel in communications, social media, digital marketing, or website management, your skills directly feed into and support successful ABM strategies.
Operational Support: We have ongoing needs for project management, technical support, and fundraising expertise to help our organization scale.
Research & Insights: Data-driven insights are critical to understanding how corporate foundations and CSR leads choose their partners.
The Power of the Translator
One of the most valuable roles a volunteer can play is that of a translator. In the corporate world, we often rely on shorthand and jargon that doesn't always resonate with nonprofit leaders. Many of the organizations we serve – from heads of development to partnerships leads – have never heard of ABM and don't view their outreach through a traditional business lens.
Volunteers with nonprofit experience are incredibly helpful in bridging this gap. They provide the cultural context and insight needed to ensure our marketing strategies are both helpful and accessible to the beneficiary.
Join Our Mission
Our work is about more than just marketing; it is about helping nonprofits like Build Change or Openlands grow through long-term corporate partnerships. Whether you are a seasoned ABMer, a marketer, or a nonprofit professional looking to make a difference, we would love to have you involved.
Let’s connect and see how we can put your insights and skills to work!
Note: AI helped the humans at ABM for Good research, draft, and edit this article.