The latest news, notes, and comment
Nonprofit Guide to ABM: Winning High-Value Corporate Partners
Nonprofits can scale corporate relationships by adopting Account-Based Marketing (ABM), a strategy traditionally used in B2B enterprise marketing. This recap of a webinar hosted by Compass Pro Bono outlines a simple four-step model to help nonprofit organizations implement ABM to help grow corporate partnerships.
Volunteer Spotlight: You!
Rob Leavitt, ABM for Good CEO and president, outlines the skills needed to help nonprofits grow through long-term partnerships.
Nonprofit Spotlight: Coffee Watch
Traditionally used by enterprise businesses to drive commercial revenue, the core ABM principles of precision targeting and shared value creation hold immense potential for nonprofit organizations like global watchdog Coffee Watch.
My “Why”: Independent Journalism
Rob Leavitt, President and CEO of ABM for Good, supports independent journalism whenever he can. Find out why.
Volunteer Spotlight: Jeannie Brown
Jeannie Brown, ABM for Good volunteer, connects her volunteer work with ABM for Good with the 3Rs of ABM: reputation, relationships, and revenue.
Volunteer Spotlight: Dave Munn
Dave Munn, former CEO of ITSMA and Partner - Momentum ITSMA, shares his reasons for joining the board of ABM for Good.
Volunteer Spotlight: Jessica Tripoli
Jessica Tripoli, ABM-er and ABM for Good volunteer, offers her perspective on how to take a proven B2B marketing approach and apply it to nonprofits.
Why ABM for Good? Keith’s perspective
Co-founder Keith Pranghofer shares his perspective on why ABM for Good is so important, and potentially valuable, for nonprofit organizations.
Rethinking corporate-nonprofit partnerships: New ABM for Good study
As political and economic uncertainty continues to weigh on business and social priorities, many nonprofits and corporations are rethinking what types of partnership can be most effective.