ABM for Good Newsletter: December 2025
Happy Holidays
……from the ABM for Good team and welcome to our year-end newsletter.
As we wrap up our first year, we look back with tremendous gratitude. What started with a vague idea and a small core group last year has grown into a real organization. We now have a defined program and two great corporate partnerships, and we’ve completed three successful projects with Build Change, Hopkinton Center for the Arts, and Openlands that validated our approach.
We’re still in the crawl stage but could not have gotten this far without the generosity, energy, and belief from our growing community of volunteers, advisors, partners, and friends. Thank you!
This issue of the ABM for Good newsletter reviews what we learned in Year One and shares how those lessons are shaping what comes next. We’d love your feedback and your help spreading the word.
Openlands
“As Openlands and our board come out of a period of very intensive work, we’re stepping back and seeing more clearly just how much you’ve done to advance our corporate strategy. It’s remarkable. This is a capability we’ve needed for a long time, and your partnership has moved us forward in a substantial way.”
Michael Davidson, President & CEO, Openlands
What We’re Up To: Notes from the Team
Learnings from Year One
Between completing our first three projects, launching our first research initiative, expanding our volunteer base, and ongoing conversations with nonprofit, marketing, and business leaders, we’ve accomplished an enormous amount in a relatively short time.
Over the past month, we’ve paused to reflect on what’s working, what we need to refine, and where we can make the greatest impact. This reflection sits at the center of our 2026 planning and we’re excited about what lies ahead.
Formalizing our Offerings
Building on our early work, we’re moving forward with three core ways we will support nonprofits:
ABM strategy and activation: Consulting engagements to help organizations define an ABM strategy, design an initial campaign, and receive ongoing coaching and review.
Educational workshops: Hands-on workshops exploring the ABM for Good approach and how to apply it with nonprofit teams.
Tactical mini-projects: Short, focused engagements supporting specific initiatives using one or two ABM building blocks.
As in Year One, all ABM for Good engagements remain 100% volunteer-led and pro bono.
Sharpening our Focus
Early on, we established general criteria for nonprofits to work with but we also wanted to get into the field quickly and test our assumptions.
With practical experience now in hand, we’re able to sharpen our focus on which types of organizations can benefit most from our approach.
This sharper focus will guide our nonprofit partner selection, project design, and volunteer engagement going forward.
Learn more with an early look at our 2026 focus and offerings.
Strengthening our Organization
To be honest, we kind of winged it this year — leaning on expert volunteers, personal networks, and experimentation. We believe that we’re on the right track but it’s time to add more structure!
In 2025, we established the foundation:
501(c)(3) nonprofit status
A Board of Directors
Two corporate partners
Priority initiatives and workstreams
For 2026, we are setting ourselves up to deliver more value by:
Expanding our volunteer and partner network
Streamlining communications and advocacy
Strengthening our infrastructure
Raising funds to support basic operating costs. Please consider a small donation.
Next volunteer call and briefing
Our next ABM for Good call is planned for February 10, 12-1pm ET. We’ll send invitations soon. All are welcome to join.
Volunteer Spotlight: RobinTobin
Robin Tobin is a pioneer in ABM, and a strategic advisor and board director at ABM for Good. She has held executive roles at Adobe, HP, Momentum ITSMA, and leading digital marketing agencies, where she built global ABM, executive marketing, and customer experience programs.
Robin is passionate about ABM, AI, customer journeys, and helping organizations build deeper engagement and sustainable growth. She serves several New York–based nonprofits and splits her time between strategy work and tending an organic garden and hillside vineyard she fondly calls “the science project.”
Opportunities to Get Involved
Interesting in helping ABM for Good? Let’s talk!
Project development and support: Help shape our offerings, recruit nonprofit partners, and support project delivery.
Research and marketing: Contribute insights on corporate–nonprofit partnerships and help grow our network and community.
Tech and Operations: Strengthen our tools, processes, and organizational capabilities.
ABMers for Good: Share short video stories highlighting your own work and the nonprofits you support.
Partners for Good
A huge thanks to our first two corporate partners, SlapFive and Demandbase. We’re already collaborating on nonprofit projects and delivery.
Why partner with ABM for Good?
Jeff Ernst, Founder and CEO,
SlapFive
Interested in partnering with ABM for Good? Let us know. We’d love to explore what’s possible together.
What We’re Tracking
Research and insights shaping our thinking and work from the worlds of nonprofit communications and development, corporate social impact, and B2B marketing.
Bridgespan: The Strengths Small and Midsize Nonprofits Build On to Create a Resilient Funding Strateg: Seven key assets to sustain and grow funding.
Forum for Community Solutions: Transforming and Strengthening Youth-Serving Ecosystems to Achieve Scale: Lessons from the Building Ecosystems for Youth Opportunities Initiative.
Content Marketing Institute: 7+Brands That Gave Back When People Needed Them Most: Products, services, and channels for good (examples).
Forbes CMO Network: How Goodstack is Powering Generosity on a Global Scale: A digital platform enabling donations for 13.5 million nonprofits worldwide.
The Cigna Group: Can a Strong Sense of Purpose Offset Chronic Disease?: Vitality in America report highlights how purpose supports health and well-being.
Let’s talk!
Rob Leavitt
President and CEO
rob@abmforgood.org