Rethinking corporate-nonprofit partnerships: New ABM for Good study

As political and economic uncertainty continues to weigh on business and social priorities, many nonprofits and corporations are rethinking what types of partnership can be most effective. For nonprofits, traditional fundraising has become more competitive than ever, prompting many to seek deeper, more strategic corporate relationships. At the same time, companies are under increasing pressure to demonstrate that their social impact and philanthropy efforts make a meaningful difference for all key stakeholders.

Following our first three ABM for Good projects, which all helped nonprofits strengthen their corporate engagement strategies, we’re launching a new study to better understand this changing landscape. The research will focus especially on how large companies support nonprofits advancing sustainability, community development, and civic engagement.

Phase 1 will examine how corporate leaders plan, recruit, and manage nonprofit partnerships—exploring how they set priorities, choose partners, align with employee values, and measure business and social impact.

To get started, we’re inviting participation from corporate social impact and philanthropy leaders, CSR and sustainability teams, and nonprofit executives working in these fields.

If you’re interested in sharing your experience, suggesting interviewees, or showcasing an outstanding partnership, please send me a note at Rob@ABMforGood.org.