The latest news, notes, and comment
Client Update: More in Common
ABM for Good completed a pro bono consulting project with More in Common, an international nonprofit with a mission to “understand the forces driving us apart and find common ground to tackle our most pressing challenges.” As a result of the project More in Common can develop a compelling case for corporate support.
Connecting Nonprofits to Corporate Purpose
A brief summary of the Benevity Impact Labs State of Corporate Purpose 2026 and the intersection with qualitative research ABM for Good is conducting to build corporate-nonprofit partnerships.
Nonprofit Guide to ABM: Winning High-Value Corporate Partners
Nonprofits can scale corporate relationships by adopting Account-Based Marketing (ABM), a strategy traditionally used in B2B enterprise marketing. This recap of a webinar hosted by Compass Pro Bono outlines a simple four-step model to help nonprofit organizations implement ABM to help grow corporate partnerships.
Case Study: Finding the Hidden Network
This case study outlines how ABM for Good used AI on two projects to create target lists of organizations whose actual strategic priorities, not just their public CSR language, created a genuine reason to engage with the client's mission.
Rethinking corporate-nonprofit partnerships: New ABM for Good study
As political and economic uncertainty continues to weigh on business and social priorities, many nonprofits and corporations are rethinking what types of partnership can be most effective.