The latest news, notes, and comment
Nonprofit Spotlight: Bunker Labs
In this nonprofit spotlight, marketing and CSR veteran Jonathan Copulsky talks to Rob Leavitt about Bunker Labs, a nonprofit organization that empowers military veterans and military spouses to start and grow businesses.
Corporate Fundraising Beyond the Grant
Researching potential corporate partners means looking beyond their charitable giving and annual grant cycles. Understanding their broader business priorities and a broader set of potentially interested leaders – and identifying where your mission can help advance them – opens the door to a wider set of potential supporters and more creative, mutually beneficial, and sustainable partnerships.
Client Update: More in Common
ABM for Good completed a pro bono consulting project with More in Common, an international nonprofit with a mission to “understand the forces driving us apart and find common ground to tackle our most pressing challenges.” As a result of the project More in Common can develop a compelling case for corporate support.
Connecting Nonprofits to Corporate Purpose
A brief summary of the Benevity Impact Labs State of Corporate Purpose 2026 and the intersection with qualitative research ABM for Good is conducting to build corporate-nonprofit partnerships.
Nonprofit Guide to ABM: Winning High-Value Corporate Partners
Nonprofits can scale corporate relationships by adopting Account-Based Marketing (ABM), a strategy traditionally used in B2B enterprise marketing. This recap of a webinar hosted by Compass Pro Bono outlines a simple four-step model to help nonprofit organizations implement ABM to help grow corporate partnerships.
Case Study: Finding the Hidden Network
This case study outlines how ABM for Good used AI on two projects to create target lists of organizations whose actual strategic priorities, not just their public CSR language, created a genuine reason to engage with the client's mission.
Rethinking corporate-nonprofit partnerships: New ABM for Good study
As political and economic uncertainty continues to weigh on business and social priorities, many nonprofits and corporations are rethinking what types of partnership can be most effective.