Jeanne Brown 6/26/26 Jeanne Brown 6/26/26

Nonprofit Guide to ABM: Winning High-Value Corporate Partners

Nonprofits can scale corporate relationships by adopting Account-Based Marketing (ABM), a strategy traditionally used in B2B enterprise marketing. This recap of a webinar hosted by Compass Pro Bono outlines a simple four-step model to help nonprofit organizations implement ABM to help grow corporate partnerships.

Marlowe Fenne 6/15/26 Marlowe Fenne 6/15/26

From Prospect to Partner: How AI-Driven Clustering Changes Nonprofit ABM

Jeanne Brown 6/15/26 Jeanne Brown 6/15/26

Case Study: Finding the Hidden Network

This case study outlines how ABM for Good used AI on two projects to create target lists of organizations whose actual strategic priorities, not just their public CSR language, created a genuine reason to engage with the client's mission.

Rob Leavitt 10/15/25 Rob Leavitt 10/15/25

Rethinking corporate-nonprofit partnerships: New ABM for Good study

As political and economic uncertainty continues to weigh on business and social priorities, many nonprofits and corporations are rethinking what types of partnership can be most effective.

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Case Study: Finding the Hidden Network

ABM for Good™