AI for ABM Messaging, More in Common, and Other News: May Newsletter
Welcome to our
May newsletter
In this issue:
Get a guide on using AI for ABM messaging
Learn how we’re helping More in Common
Meet Jeannie Brown, volunteer
Explore Gen Z philanthropy and how two nonprofits merged to scale impact
Find an opportunity to join ABM for Good
Interested in pitching in? Let us know how you’d like to help.
Rob Leavitt
President and CEO, ABM for Good
New to ABM for Good? Subscribe for regular updates here!
May 13: Quarterly Briefing
Join us tomorrow, May 13 at 12pm ET to:
Brainstorm how to adapt ABM for different nonprofit marketing and development challenges
Review recent and ongoing ABM for Good projects
ABM Messaging: Let AI Do the Heavy Lifting
In this second post in our AI for nonprofit ABM series, learn how nonprofits can use AI to truly listen to your corporate prospects and build outside-in messaging that resonates with their wants and needs.
Read more about AI for Outside-In ABM Messaging.
New Project! More In Common
ABM for Good was founded to address challenges to address challenges in community development, sustainability, and civic engagement, which is why we are thrilled to announce a new project with More in Common. We aim to help More In Common expand its corporate partnerships in alignment with its mission “to understand the forces driving us apart and find common ground to tackle our most pressing challenges.”
Can you suggest other organizations that might benefit from the ABM for Good approach? We’d love to talk!
Listen to Jeannie as she explains the parallels between her work as an ABM for Good volunteer and the 3 Rs of ABM: reputation, relationships, and revenue.
Opportunities to Get Involved
Interested in working with ABM for Good? Here are four ways to help:
Project development and support: Help shape our offerings, recruit nonprofit partners, and support project delivery.
Research and thought leadership: We are actively interviewing decision makers with corporate impact and corporate social responsibility roles. Please suggest colleagues to interview and help grow our network.
Marketing, Tech, and Operations: Strengthen our marketing, tools, processes, and organizational capabilities.
Spread the word! Send this email today to two people who might want to learn more.
Let us know if you’re interested in joining our team.
Donations to help support operating costs are always welcome, too!
What We’re Tracking
Research and insights shaping our work from the worlds of nonprofit development, corporate social impact, and marketing.
This article in The Chronicle of Philanthropy highlights a new report from GoFundMe and GivingTuesday dispels a common myth that young people are not philanthropic. In fact, the research shows respondents from Gen Z are more likely than older adults to donate money, items, or time to charities. (Article free with registration.)
This article details the merger of two nonprofits with similar missions, and the role McKinsey played to ensure the new organization continues to provide services with consistency and impact.
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Let’s talk!
Rob Leavitt
President and CEO
rob@abmforgood.org