The latest news, notes, and comment
Evolving our Strategy to Create Greater Impact
During the past two months, ABM for Good has taken a strategic pause to evaluate its mission, prioritize core initiatives, and optimize its advisory methodology to support sustainable long-term growth. Looking ahead, we’re now beginning to test a second phase approach, including a more fully AI-integrated methodology guided by the team’s ABM expertise and experience.
From Prospect to Partner, An AI Case Study, Coffee Watch, and Other News
In this issue:
Compass Connect Conversations June 18
AI-driven clustering changes nonprofit ABM
Case Study: AI can find the hidden network
Coffee Watch sees the potential in ABM
Volunteer Spotlight on … You!!
What we’re tracking: AI overwhelm and AI assistance steal the headlines
Case Study: Finding the Hidden Network
This case study outlines how ABM for Good used AI on two projects to create target lists of organizations whose actual strategic priorities, not just their public CSR language, created a genuine reason to engage with the client's mission.
AI for ABM Messaging, More in Common, and Other News: May Newsletter
In this issue:
Get a guide on using AI for ABM messaging
Learn how we’re helping More in Common
Meet Jeannie Brown, volunteer
Explore Gen Z philanthropy and how two nonprofits merged to scale impact
Find an opportunity to join ABM for Good
Let AI Do the Heavy Lifting: Outside-In Messaging for Nonprofit ABM
Nonprofit organizations embracing Account-Based Marketing are moving away from broad, transactional outreach and toward a structured, disciplined process of engagement with best-fit donors, sponsors, and partners. AI can dramatically accelerate every stage of that process to help nonprofits build the right relationships, but first nonprofit organizations must learn how to use AI to truly listen to corporate prospects and build the outside-in messaging that is a foundational to ABM.