The latest news, notes, and comment
Nonprofit Spotlight: Bunker Labs
In this nonprofit spotlight, marketing and CSR veteran Jonathan Copulsky talks to Rob Leavitt about Bunker Labs, a nonprofit organization that empowers military veterans and military spouses to start and grow businesses.
Corporate Fundraising Beyond the Grant
Researching potential corporate partners means looking beyond their charitable giving and annual grant cycles. Understanding their broader business priorities and a broader set of potentially interested leaders – and identifying where your mission can help advance them – opens the door to a wider set of potential supporters and more creative, mutually beneficial, and sustainable partnerships.
Evolving our Strategy, The Rising Bar on Sustainability, Women’s Money Matters, and More…
In this issue:
Compass Connect Conversations June 18
AI-driven clustering changes nonprofit ABM
Case Study: AI can find the hidden network
Coffee Watch sees the potential in ABM
Volunteer Spotlight on … You!!
What we’re tracking: AI overwhelm and AI assistance steal the headlines
Evolving our Strategy to Create Greater Impact
During the past two months, ABM for Good has taken a strategic pause to evaluate its mission, prioritize core initiatives, and optimize its advisory methodology to support sustainable long-term growth. Looking ahead, we’re now beginning to test a second phase approach, including a more fully AI-integrated methodology guided by the team’s ABM expertise and experience.
Nonprofit Guide to ABM, Client Update, Lessons on Leadership, and Other News
In this issue:
Compass Connect Conversations June 18
AI-driven clustering changes nonprofit ABM
Case Study: AI can find the hidden network
Coffee Watch sees the potential in ABM
Volunteer Spotlight on … You!!
What we’re tracking: AI overwhelm and AI assistance steal the headlines
Client Update: More in Common
ABM for Good completed a pro bono consulting project with More in Common, an international nonprofit with a mission to “understand the forces driving us apart and find common ground to tackle our most pressing challenges.” As a result of the project More in Common can develop a compelling case for corporate support.
Nonprofit Guide to ABM: Winning High-Value Corporate Partners
Nonprofits can scale corporate relationships by adopting Account-Based Marketing (ABM), a strategy traditionally used in B2B enterprise marketing. This recap of a webinar hosted by Compass Pro Bono outlines a simple four-step model to help nonprofit organizations implement ABM to help grow corporate partnerships.
Volunteer Spotlight: You!
Rob Leavitt, ABM for Good CEO and president, outlines the skills needed to help nonprofits grow through long-term partnerships.
Nonprofit Spotlight: Coffee Watch
Traditionally used by enterprise businesses to drive commercial revenue, the core ABM principles of precision targeting and shared value creation hold immense potential for nonprofit organizations like global watchdog Coffee Watch.
My “Why”: Independent Journalism
Rob Leavitt, President and CEO of ABM for Good, supports independent journalism whenever he can. Find out why.
Volunteer Spotlight: Jeannie Brown
Jeannie Brown, ABM for Good volunteer, connects her volunteer work with ABM for Good with the 3Rs of ABM: reputation, relationships, and revenue.
Volunteer Spotlight: Dave Munn
Dave Munn, former CEO of ITSMA and Partner - Momentum ITSMA, shares his reasons for joining the board of ABM for Good.
Volunteer Spotlight: Jessica Tripoli
Jessica Tripoli, ABM-er and ABM for Good volunteer, offers her perspective on how to take a proven B2B marketing approach and apply it to nonprofits.
Why ABM for Good? Keith’s perspective
Co-founder Keith Pranghofer shares his perspective on why ABM for Good is so important, and potentially valuable, for nonprofit organizations.
Rethinking corporate-nonprofit partnerships: New ABM for Good study
As political and economic uncertainty continues to weigh on business and social priorities, many nonprofits and corporations are rethinking what types of partnership can be most effective.