Mobilizing
Account-Based Marketing
for a better tomorrow
Advisory guidance and support to help nonprofits scale impact in community development, civic engagement, and sustainability
Pro bono marketing expertise to address critical global challenges
ABM for Good™ connects the knowledge, experience, and capabilities of seasoned marketing professionals with visionary nonprofit organizations to grow investment, impact, and influence.
Leveraging the power of Account-Based Marketing, ABM for Good provides practical expertise to help nonprofits build and strengthen high-value relationships that increase advocacy, transform partnerships, and secure sustainable resources.
As Openlands and our board come out of a period of very intensive work, we’re stepping back and seeing more clearly just how much you’ve done to advance our corporate strategy. It’s remarkable. This is a capability we’ve needed for a long time, and your partnership has moved us forward in a substantial way.”
Michael Davidson, President & CEO, Openlands
Latest news from the blog
ABM for Good Newsletter: December 2025
As we wrap up our first year, we look back with tremendous gratitude. What started with a vague idea and a small core group last year has grown into a real organization.
2026 planning: Sharpening focus, expanding capabilities
As we head into our second year with ABM for Good, we’ve been reflecting on the work we’ve done, what we’ve heard from nonprofit and corporate social impact leaders, and how we can deliver even more value next year.
Our Story
B2B marketing veterans Rob Leavitt and Keith Pranghofer founded ABM for Good in 2025, driven by the potential of applying strategic marketing expertise to accelerate positive social impact. Leveraging their backgrounds in business, nonprofits, consulting, and partnerships, they are mobilizing a network of experienced professionals to volunteer their Account-Based Marketing skills with nonprofit organizations in need.
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Marketing strategist, advisor, and educator working to mobilize ABM for a better tomorrow.
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People create lasting memories from their experiences. I pride myself on ensuring they are delighted by them.
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